Facebook University Series: "Supercharge Your Profits With Facebook Advertising"

Due to the relocation of  VW Digital Marketing from Illinois to North Dakota, this training series is NOT SCHEDULED until further notice!

The Facebook University series is a 5 week "hands on" training course that covers the latest Facebook advertising "how to's".  This course is for those businesses wishing to do their own advertising on Facebook.

Persons attending this course should already be managing their business Facebook Business Page, should be interested in the details of Facebook advertising and should be "hands on".

Attendees will be able to connect to Facebook during class using their own laptops. Classes begin at 5:30 pm and run for approximately 2 1/2 hours.

All classes will be held at:  Place To Be Determined

A minimum of 5 attendees is required to conduct the class.  Enrollment is limited to a maximum of 10 attendees.

Week 1 of 5

A deeper dive into Facebook Advertising.  Introduction to Accounts, Campaigns, Images and Managing Them.  Introduction to the Power Editor and how it differs from the Ads Manager.  Editing Display Settings.

Details about NIFBU Session #1 in pdf here.  To enroll in this session only, use the form to the right and select option #1.  To enroll in all sessions, use the form to enroll in all sessions.

Week 2 of 5

A deeper dive into Facebook Advertising.  Campaigns vs.  Ads. Creating a campaign.  Creating the Creative & Placement.  Targeting Your Audience.  Pricing.

Details about NIFBU Session #2 in pdf here.  To enroll in this session only, use the form to the right and select option #2.  To enroll in all sessions, use the form to enroll in all sessions.

Week 3 of 5

A deeper dive into Facebook Advertising. Promoted Posts, Sponsored Stories, Placements, URL Tags, Precise Interests, Bidding, Duplicating Campaigns vs. Duplicating Ads.  Pausing & Deleting Ads

Details about NIFBU Session #3 in pdf here.  To enroll in this session only, use the form to the right and select option #3.  To enroll in all sessions, use the form to enroll in all sessions.

Week 4 of 5

A deeper dive into Facebook Advertising.  Conversion Tracking & Set-up.  Custom Audiences and How to Create Them.  Lookalike Audiences.  Unpublished Posts, Saved Target Groups, Split Testing.

Details about NIFBU Session #4 in pdf here.  To enroll in this session only, use the form to the right and select option #4.  To enroll in all sessions, use the form to enroll in all sessions.

Week 5 of 5

A deeper dive into Facebook Advertising. Re-targeting. Adding Re-targeting to Your Sales Funnel. Q&A on any of the topics Weeks 1-4.

Details about NIFBU Session #5 in pdf here.  To enroll in this session only, use the form to the right and select option #5.  To enroll in all sessions, use the form to enroll in all sessions.

Week 6, Complimentary Bonus Week

Bonus Session for those enrolled in the 5 week Northern Illinois Facebook University Course. This is the time to review and ask questions!

Details about NIFBU Session #6 in pdf here.  You must have enrolled in all sessions, and made a diligent attempt to attend all sessions to qualify for this session. To enroll in all sessions, use the form to enroll in all sessions.

This class will be scheduled based on the preferences of the attendees.

Enroll in Any Single Workshop

Training Week

To best benefit from your investment in time, the 5 Week Series session is highly recommended!

Enroll in All 5 Sessions & Get Week  for No Charge

About Your Presenter:

Vernon Wanner as Presenter

Vernon Wanner has worked in the digital marketing space since 2003 designing and hosting small business web sites, and doing email marketing.  Following a 7 year service with the SCORE organization, and 2 years serving as District Director for SCORE Illinios, he has turned his attention full time to helping small businesses become more profitable through utilizing digital marketing.  Vernon is a self-taught Certified SEO Professional with Planet Ocean's Search Engine News.  He has studied under digital marketing coach Kenny Goodman at Find the Edge, Neil Patel, and Facebook advertising guru Jon Loomer.

View Vernon's professional certifications at these pages:  Internet & ECommerce; Search Engine News

Why Should You Attend?

  • Even with a small budget, you can reach thousands of people a day that meet incredibly specific targeting criteria.  That means lower marketing costs for your business.
  • Facebook ads are targeted to users' demographic and interests, NOT what they are searching for.  That means you can be more precise in who you target!
  • You have a variety of bidding structures to choose from.  Don't worry, we'll explain all these in the course.  There are 4 bidding types:  CPM, CPC, OCPC, and CPA; 
  • As a local business, you can highly target a geographic region - right down to a zip code level;
  • Facebook claims to have about 1.3 billion users with 800 million users active daily;
  • You'll quickly learn and clearly see the results you're getting.  You won't waste money - if you're paying attention;
  • It will be fun to learn something new and challenging;

All of the above means that your ads will be more precise and more targeted to your business.  That means you will get higher converting leads, and customers.  And your advertising dollar should go further!